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CINQ SUR 5 “PowerStore”
 
VENISE WORKSHOP DLA  
7-13 bd Paul-emile Victor
92200 NEUILLY-SUR-SEINE (FRANCE)
 
Tel. : 0170087008  
E-mail : isabelle@workshop.fr    
Site : www.workshop.fr  
 
Manufacturer VENISE WORKSHOP DLA  
Designer VENISEWORKSHOP  
Advertiser CINQ SUR 5  
Type of display  
Distribution network Commerce indépendant  
Quantity produced 9 units  
Materials used in production Placo rigitone, carrelage cotto d'este buxy cendré  
Dimensions (mm) Width:  Depth:  Height:  
Use duration . weeks  





 
  Advertiser's Objectives
& Strategy
In a world in which high tech intermingles life, the goal of Cinq sur 5 was to create a new concept offering customers a real experience of convergence.

The PowerStore is the answer given by VeniseWorkshop in order to make the store revolve around the customer. This new concept comes up to customers expectations and offers them a unique point-of-sale experience : simple, convivial and without any stress.

The layout of the PowerStore is composed of 3 zones :

- the “PowerBar”, dedicated to the costumer’s needs
- the space “Comme à la Maison”, which is a place where products are installed just like at home
- a unique merchandising combining reality to virtual

The opening of 60 PowerStores around France is planned in 2008.