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| SCHWAN STABILO “Shop
in Shop” |
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| Manufacturer |
ARNO |
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| Designer |
ARNO |
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| Advertiser |
SCHWAN STABILO |
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| Type of display |
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| Distribution network |
Hyper-supermarché - commerce indépendant - grand magasin - enseigne spécialisée |
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| Quantity produced |
600 units |
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| Materials used in production |
Métal, wood, aluminium, electrical system, plastic |
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| Dimensions (mm) |
Width: 2000 Depth: 450 Height: 2200 |
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| Use duration |
312 weeks |
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Advertiser's Objectives
& Strategy |
Active Shop aims to link the flexibility
in trade with eye-catching and specific target group sales approaches in the distinct
Stabilo brand design. The shelving system is assembled from various illuminated
towers and light-metal tiers and is completed with perspex inserts that can be
arranged in any order. Therefore, optimal use is made of the available retail
space.
Thanks to the clearly structured division in the areas of writing, highlighting,
as well as painting and drawing, customers find their way very quickly and are
directed to their desired product. The shop provides several testing facilities.
In particular, the big testing station with an additional module for children
makes the hearts of both young and old Stabilo fans beat faster. |
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