| For its new concept shop, access on
the "natural", YVES ROCHER wished the creation of new small islands
store to emphasize the products of the department.
PILOTES PLV carried out 3 sales poles.
The "men" island, which allows a better identification of the products
men in the store, the "promotion" island which helps to propose the
promotions and the basket island which facilitates the sale by a presentation
of products unpackaged.
Those materials are carried out in genuine materials such as wood, metal, glass
but also natural, such as wicker. Many parts common and flexible with the 3 small
islands facilitated the installation of those materials and thus supported economies
for the brand. For example the basket island can be transformed into promotion
island in 5 minutes and without tools. |
