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Campagne TOM FORD
 
DIAM INTERNATIONAL  
40 rue Pierre Curie
78130 LES MUREAUX (FRANCE)
 
Tel. : 0134928360  
E-mail : acadoch@gr.diam-int.com    
Site : www.diam-int.com  
 
Manufacturer DIAM International  
Designer L. MODJESKI  
Advertiser ESTÉE LAUDER CIES  
Distribution network Grand magasin  
Materials used in production PMMA, priplack, aluminium, pc  



   
 
 
  Advertiser's Objectives
& Strategy
The name Tom Ford, connotes luxury and sophistication. With Tom Ford Black Ordchid, his first signature fragrance, Tom Ford presents an iconic statement that perfectly captures his aesthetic and standard philosophy and sets the stage and standard for Tom Ford Beauty. Tom Ford Black Orchid captures the timeless luxury and worldly glamour reminiscent of classic fragrances.

POP displays feature the glossy black proper to the Tom Ford Beauty image.

These items communicate on Tom Ford Black Orchid on the shelves where are placed the saleable products.

The visual representing a sensual and sophisticated woman, translates the fragrance’ spirit.

The simplicity of the design gives elegance to the piece and the sophisticated details like the recessed visual defines absolute luxury.