The new Dom Pérignon gift box is a major step for the brand since it had not really changed in more than 20 years !

The new Dom Pérignon gift box embodies the new brand identity and must exemplify our new merchandising codes.

The new Dom Pérignon merchandising range must be a consistent line of visibility tools, in order to create unexpected and impressive contacts with consumers, and to bring luxury to the POS.

Strategy : A complete range of visibility tools with :

- Vertical lines, following the shape of the gift box.

- Black and silver colours, in line with the gift box, with light for the main items.
- Luxury materials, qualitative and long-lasting.

A complete guideline sent to the Markets to show how to use the tools.