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Campagne KRUG
 
DIAM INTERNATIONAL  
40 rue Pierre Curie
78130 LES MUREAUX (FRANCE)		  
Tel. : 0134928360  
E-mail : acadoch@gr.diam-int.com    
Site : www.diam-int.com  
 
Manufacturer DIAM International  
Designer MALHERBE DESIGN  
Advertiser CHAMPAGNE KRUG  
Distribution network Commerce indépendant - grand magasin - enseigne spécialisée  
Materials used in production Bois stratifié / PMMA / aluminium  






   
 
 
  Advertiser's Objectives
& Strategy 		° Increase Krug's brand visibility in selective retail stores, while focusing on flagship.

° Propose to the accounts a complete range of merchandising tools.

° Strong statement of luxury, Krug bottles displayed as jewels.