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Campagne “Kelly Calèche”
HERMÈS Parfums
BLEU CAPITAL
5 rue Paul Bert
93400 SAINT OUEN (FRANCE)
Tel. :
01 41 66 33 00
E-mail :
aviani@bleu-capital.com
Manufacturer
BLEU CAPITAL
Designer
CARRÉ BASSET
Advertiser
HERMÈS PARFUMS
Distribution network
Parfumeries
Materials used in production
PS, carton, métal, inox, diodes, tubes fluo
Advertiser's Objectives
& Strategy
Theatricalize the fragrance launch by focusing on the product line codes (horse carriage, lathe, metal, tender rose and aubergine colors.
Delicate steel laser cutting.
