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Campagne “Donna Karan Gold”
ESTÉE LAUDER
 
BLEU CAPITAL  
5 rue Paul Bert
93400 SAINT OUEN (FRANCE)
 
Tel. : 01 41 66 33 00  
E-mail : aviani@bleu-capital.com    
 
Manufacturer BLEU CAPITAL  
Designer C.PEYTON  
Advertiser ADF  
Distribution network Grand magasin - parfumeries  
Materials used in production Plastique  






   
 
 
  Advertiser's Objectives
& Strategy
The 3 main themes for the launch of donna Karan Gold's new perfume were luxury, sensuality and sophistication.

Black and Gold being the base colors for this program reflect these themes perfectly.

The complete pos offering illustrates the key points of this launch with a choice of sophisticated materials like a hammered plaque.

The colors also highlight the saleable product packs that follow the same tones.

The DK Gold Floor Merchandiser allows for a large number of products to be displayed.