- The 2007 Flower Rosé program is a complete Animation program to support Rosé Impérial in High Image Accounts (Stores and restaurants).

- A springtime theme, La Saison Rosé, takes the Brand outdoors through a comprehensive communication program, with a focus from March through May on the Flower Rosé gift pack, animations, events and press.

Strategy :

- A complete range of visibility tools with :

* A dynamic and fresh visual,
* Flowers planted in plexi tubes to accompany the visual,
* Easy to recycle materials.

- A complete guideline sent to the Markets to show how to use the tools.