In the past Mars used pleasure as well
as energy as its communicative objective. This promotion is totally in line with
the “Mars provides energy” objective, which is to be linked to the
light (energy) concept of the television commercial. Four different displays have
been selected in order to allow each type of shop to use a display fitting to
the available space. Each display has a premium, being an LED light (energy) next
to the product content.
What makes the entry unique (615 characters as a maximum)
All displays are fully in line with the commercial and each other. The mass
display has the additional eye-catching advantage that upon approach, the lamps
are activated. As in the television commercial, energy is generated! |
