| |
Advertiser's Objectives
& Strategy |
We conceived the PLV as the dressing
of scene(stage) of a theater. Diesel it is the mark(brand) which tells the history(story)
of Fuel oil for Life, the sexy and energy elixir which crossed the time(weather),
which we staged in selling points. We wanted to give to the consumer a nlle experience(experiment)
by throwing(planning) him(it) in a universe, by making him(it) integral part of
the history(story). Fuel oil for Life, the elixir to be used with precaution has
just been legalized …
Flasks are still packed in wooden boxes(cash desks) which have just arrived on
selling points. In the conception, we tried to reinvent forms elements nlles (The
trolley bus). les are at the same moment retro and modern in their look, in the
materials(subjects) (wood ages, plexi glossy. |
|
