| To generate desire to test the new
GHOST fragrance “GHOST Sweetheart”
To appeal to a younger female target group (18-25 years old) whilst staying
faithful to the GHOST’s brand universe.
These POP displays perfectly capture the concept of a fresh and sweet young
love. Its feminine round shape is based on a boudoir make-up table in the soft
peach shades of the packaging.
The utilization of real feathers in the tray underlines the romantic visual
and the folding box design. |
