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DURACELL CVS Battery fixturing program   MECHTRONICS CORPORATION   1 New King Street 10604 WHITE PLAINS (USA)   Tel. : 914-989-2706   E-mail : jchavez@mechtron.com     Site : www.mechtron.com     Manufacturer MECHTRONICS CORPORATION   Designer MECHTRONICS CORPORATION   Advertiser PROCTER & GAMBLE CORPORATION   Distribution network Cvs stores   Materials used in production Injection molded abs and medium impact styrene, vacuum formed styrene, cnc routed particle board, pegboard, extruded styrene, tubular and fabricated sheet steel             Advertiser's Objectives & Strategy Develop in-store communication for Procter & Gamble’s Duracell brand that incorporates the needs of the shopper, the category and the retailer. Shoppers continue to ask for solutions that allow them to quickly make the best purchase decision for their individual needs. P&G’s approach, founded in shopper insights and category management principles, is to serve the category first and then the individual brands- while always designing with the customer’s needs in mind. Provide CVS stores nationwide with a program that drives purchases in both traditional locations as well as cross merchandising opportunities, out of category. Design a variety of vehicles to position Duracell throughout CVS, enhance the category and simplify the selection process for consumers.