Previous entryNext entry
 
DOLCE & GABBANA “The One for Men”
 
GIOVANARDI  
32 rue des Vignoles
75020 PARIS (FRANCE)		  
Tel. : 01 43 48 63 43  
E-mail : giovanardi@wanadoo.com    
Site : www.giovanardispa.it  
 
Manufacturer GIOVANARDI  
Designer DOLCE & GABBANA  
Advertiser PROCTER & GAMBLE  
Distribution network Grand magasin - parfumeries  
Materials used in production Silver steel, brown steel, silver cardboard, brown cardboard, acrylic  




   
 
 
  Advertiser's Objectives
& Strategy 		Pointer Design :Traget market for DG THE ONE FOR MEN : "NEVER SATISFIED"

- They are 25-35, super confident, successful in life, never unnoticed and aware of being SEXY - SO SEXY - MOLTO sexy

- They represent 7% of european men / 27 % of DG target.

Or to keep simple : Male, 25-35.