| In order to replicate the success of
Cool Water, COTY Prestige decided to lunch a new fragrance under the name "Davidoff
Adventure" targeting the 25-35 years old men category. This fragrance inviting
to faraway escapism is based on a very stand alone concept : intense thrill, discovery,
exoticism, challenge.
COTY Prestige asked CEDIC to produce this POS materials family composed of
one window, one fragrance fontain, one floorstand merchandiser, and three different
counter displays. These displays are mainly made of plastics (vaccum formed) due
to the very short leadtime. The moss and the branches contribute to illustrate
the main theme of this launch : the thrill of going to the unknown and the associated
feelings and emotions. |
