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Advertiser's Objectives
& Strategy |
To emphasize a range of leather items
for men and women at the time of the Mother's and fathers Day, to find an idea
of display unit which draws the attention on these objects of small size in the
window. Moreover, to carry out this PLV in a few days.
Taking into account the very short time, we chose simple raw materials and easily
available such as the paperboard and the plastic. We proposed this shape of boats
which evokes a universe of refinement, of adventure. The sober colors add to refinement
and the development of the parts of leather working. A system of clip plastic
along the mast makes it possible to hang the large variety of products.
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