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| Imitation platinum display |
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| Manufacturer |
BEST PROJECT,CO.,LTD |
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| Designer |
YUI NOJIMA |
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| Advertiser |
TANAKA KIKINZOKU KOGYO K.K. |
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| Type of display |
Présentoir de comptoir |
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| Distribution network |
Jewelry shops |
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| Quantity produced |
180 units |
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| Materials used in production |
Styrene, hard urethane foam, paper, plastic |
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| Dimensions (mm) |
Width: 295 Depth: 30 Height: 180 |
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| Use duration |
52 weeks |
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Advertiser's Objectives
& Strategy |
This piece was conceived as a means
to promote in-store platinum sales on the occasion of a precious metal retailer
updating the design of its platinum ingots. An elaborate, life-sized model of
a platinum ingot is situated next to a space to advertise related items; together
they form a direct message to the customer of the benefits of platinum. The simple,
compact form allows the unit to fit into limited store space, while the finish
highlights the materials and texture, which have a quality most becoming of a
precious metal display.
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