Concue according to the values of creativity and quality of the mark(brand) CHANEL, this new range optimizes the presentation(display) of glasses CHANEL by exposing(explaining) all the details of the glasses. To maintain the dynamics of the success of the collection of Chanel's glasses on the competitive market of the opticians, CHANEL and LUXOTTICA decided to emphasize the merchandising by developing a new range of dynamic PLV and impactante.