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Meuble “Lady”
 
SIGN OF TIME  
260 route de Combault
94510 LA QUEUE EN BRIE (FRANCE)
 
Tel. : 0149620009  
E-mail : rhaumont@sign-of-time.fr    
Site : www.sign-of-time.fr  
 
Manufacturer SIGN OF TIME  
Designer SIGN OF TIME  
Advertiser PASSIONATA  
Type of display Tête de gondole - îlot  
Distribution network Hyper-supermarché  
Quantity produced 1500 units  
Materials used in production Métal et plastique  
Dimensions (mm) Width: 700  Depth: 350  Height: 1760  
Use duration 12 weeks  






 
  Advertiser's Objectives
& Strategy
Consolidates its positioning of mark playfull

To address itself to the women who are "30 years old for always". To make each day a thunderbolt.

To take along the consumers in a universe of dream which brings duality and play to them.

The piece of furniture LADY answers this sublimation of the woman. We position it in front of the ray (gone central or penetrating alley) in order to mark out space linen room. We create thanks to this piece of furniture a small island of mark called permanent "Shop". We wish to feminize dramatizing in GMS in order to create more refined environments.

This piece of furniture gives a "top-of-the-range" character to the purchase of linen room of share its design and materials used. Its round form privileges circulation and the plexi wave sublimates.