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LEVI’s display with material sample
 
BEST PROJECT CO.  
Mark Best Bldg. 7f 2-10-19 Higashi-tenma Kita-ku
530-0044 OSAKA (JAPAN)
 
Tel. : +81-6-6351-8835  
E-mail : bp079@bestproject.com    
Site : www.bestproject.com  
 
Manufacturer BEST PROJECT CO.  
Designer YOSHIHARU NOGI  
Advertiser LEVI STRAUSS JAPAN K.K.  
Type of display Présentoir de comptoir  
Distribution network Enseigne spécialisée  
Quantity produced 380 units  
Materials used in production Paper, polyethylene terephthalate  
Dimensions (mm) Width: 320  Depth: 400  Height: 700  
Use duration 4 weeks  





 
  Advertiser's Objectives
& Strategy
This display uses real leather patching, buttons and rivets to achieve direct and appealing communication of the characteristics of the LX Series, which places great emphasis on detail. Aiming to give expression to a kind of countrified luxury, we used gold leaf on paper made to represent the texture of leather.