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SALOMON “Trail Running”
 
CEDIC SHOPS & PRESENTATION  
Wannenäckerstrasse 69
74078 HEILBRONN (GERMANY)
 
Tel. : 0049 7131 284 137  
E-mail : stephane.blondy@cedic.eu    
Site : www.cedic.com  
 
Manufacturer CEDIC SHOPS & PRESENTATION  
Designer CEDIC SHOPS & PRESENTATION  
Advertiser SALOMON  
Type of display Présentoir de sol non stockeur  
Distribution network Enseigne spécialisée  
Quantity produced 380 units  
Materials used in production Matières plastiques (PMMA, PS)  
Dimensions (mm) Width: 400  Depth: 400  Height: 1600  
Use duration 25 weeks  







 
  Advertiser's Objectives
& Strategy
On behalf of SALOMON, CEDIC has been saked to creat and produce a double-sided floorstand in order to present at the Point-of-Sales the new collection of SALOMON's Trail Running shoes. The main target of this project was to emphasize on the sole of the shoe and to be able to present the product under diferent angles. In order to achieve it, CEDIC produced a display mainly made of 2 clear PMMA plates that give a overall floating effect. The shoes are floating in the air and are presented in different direction.