On behalf of SALOMON, CEDIC has been
saked to creat and produce a double-sided floorstand in order to present at the
Point-of-Sales the new collection of SALOMON's Trail Running shoes. The main target
of this project was to emphasize on the sole of the shoe and to be able to present
the product under diferent angles. In order to achieve it, CEDIC produced a display
mainly made of 2 clear PMMA plates that give a overall floating effect. The shoes
are floating in the air and are presented in different direction.