| Launch new torsion technology into
Rockport’s top-end shoes – Rockport wanted highly aesthetic display.
Flexible capacity for up to 12 products.
Strong visual statement to reflect “Torsion” technology.
For department stores, chains & independent shoe shops in 17 countries.
Cost effective but last 1 year instore.
Solution:
Dynamic helix ‘twist’ used in display. To keep costs down, steel
used but made to look like prestigious wood. Fitted into Rockport’s corporate
finishes. Structure was aesthetically ‘light’ & minimalist to
maximise product visibility. Glass shelves prevented shadows on lower products.
All fixings for shelves minimised for “floating effect”.
Results:
Units delivered on time & budget.
Zero defects. Positve feedback. 100% compliance.
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