Major new product launch – Rockport
wanted a unique display to:
- Communicate “torsion wrapping” technology without words.
- Show shoe & sole in interesting way.
- Work for all shoe sizes. Quality display at a low cost.
Small footprint.
For tables, shelves, counters, windows.
Last 1 year. Designed, developed & manufactured <10 weeks. For 17 global
markets.
Solution:
Dynamic torsional spiral design to wrap around shoe. Maximise view of product
– thin steel. Challenging – as 3mm tolerance had to be achieved when
hand-making.
Powerful neodymium magnets kept product upright in dynamic position. Shoes could
be shown with the sole up or down. Adjustment feature worked for all shoe sizes.
Results:
Units delivered on time & on budget & zero defects. Positive feedback. |
