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Advertiser's Objectives
& Strategy |
NIKE/FOUND asked the company CEDIC
to produce the Shop-in-Shop/Shop corner program for the PS GOOD channel of distribution
for EMEA countries. Materials used are mainly metal and PMMA for the logos. The
entire project is composed of around 15 floorstand and wall units presentation
with around 20 different kinds of attachments (shelves, hooks for shoes, caps,
bags, tee-shirts, etc...). The construction based on a modular system allows to
fit any kind of space available on the different markets. The very pure and straight
design combined to a very eye-catching branding increase the impact at the Point-of-Sales. |
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