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NOKIA interactive unit   SECTOR DESIGN   Desford Hallleicester Lanedesford LE9 9JJ DESFORD (UNITED KINGDOM)   Tel. : +44 1455 821363   E-mail : andrew@sectordesign.co.uk     Site : www.sectordesign.net     Manufacturer SECTOR DESIGN   Designer SECTOR DESIGN   Advertiser NOKIA   Type of display Présentoir de sol non stockeur   Distribution network Hyper-supermarché   Quantity produced 1500 units   Materials used in production Métal, acrylic, injection moulding, touch screen, electronics and technology   Dimensions (mm) Width: 600  Depth: 800  Height: 1780   Use duration 104 weeks       Advertiser's Objectives & Strategy Nokia required an interactive retail display that delivers an engaging Nokia experience to consumers in an entertaining way and reducing reliance on RSP, but still showcasing Nokia live products to drive sales. The objective was to provide a flexible, easy to update, self selling interactive live unit that provides a link in store with advertising campaigns and acts as a platform to execute key campaigns in general retail environments. Sector Design worked with Euro RSCG KLP to provide an impactful unit that is easy to update. So far it has transformed itself from a Music unit to a Navigation unit in several easy steps which can be done with a kit provided to local markets. Global sales results to date have already provided excellent ROI with some key markets achieving a 100% uptake.