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“Guitar Hero”
 
STI & RITZI GMBH  
Gutenbergstrasse 2
78647 TROSSINGEN (GERMANY)
 
Tel. : +49 7425 220023  
E-mail : karolinritzi@ritzi.de    
Site : www.sti-ritzi.com  
 
Manufacturer STI & RITZI GMBH  
Designer STI CONSULTING GMBH  
Advertiser ACTIVISION DEUTSCHLAND GMBH  
Type of display Présentoir de sol non stockeur  
Distribution network Grand magasin  
Quantity produced 360 units  
Materials used in production Métal, vacuum formed plastic  
Dimensions (mm) Width: 800  Depth: 450  Height: 1600  
Use duration 12 weeks  






 
  Advertiser's Objectives
& Strategy
Guitar Hero is a musicgame which is not only played for fun but also the player needs to have a quick reaction, since he/she has to push the right button on the guitar as it appears on screen to play the song. The purpose of this dipslay is to give the buyer the chance to test the game before actually buying it. The customer can test the game at the front of the display whilst the products are presented on the backside.