| |
 |
| Digital camera flower display |
 |
|
 |
 |
|
|
| |
| Manufacturer |
BEST PROJECT CO. |
|
| Designer |
BEST PROJECT CO. |
|
| Advertiser |
CASIO COMPUTER CO.,LTD. |
|
| Type of display |
Animation de linéaire |
|
| Distribution network |
Hyper-supermarché |
|
| Quantity produced |
2700 units |
|
| Materials used in production |
Polyethylene terephthalate, acrylic acid resin, styrene boad, hologram seat, |
|
| Dimensions (mm) |
Width: 300 Depth: 120 Height: 220 |
|
| Use duration |
30 weeks |
|
|
|
|
|
|
|
|
 |
| |
|
 |
|
|
| |
Advertiser's Objectives
& Strategy |
Given the user-friendly qualities of
the product (wide range of colors, face-recognition and anti-blur functions),
the target market was deemed to be women in their 20s and 30s. Therefore, we made
pink the basic color of this display, and gave it a gentle, curved form. The products
were arranged petal-fashion at rhythmic intervals along the arc, and we added
acrylic gems to create a message that told the target audience the product was
designed just for them. |
|
|
|
|
 |
|
|
