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Advertiser's Objectives
& Strategy |
The mobile phones showcased by this
unit are waterproof and feature a slim, flat design. Because they were displayed
at a mass-retail store alongside competing phones, we aimed to improve visibility,
catch the customer’s eye and pique their interest by leveraging that striking
design. The major point of this unit is its design, which highlights the waterproof
quality of the product: the case is made of acrylic and incorporates a blue gradation
hologram to give the display the impression of sparkling water. |
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