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TG “PS3”
 
CPI FRANCE  
27 rue du Ballon
93165 NOISY LE GRAND (FRANCE)
 
Tel. : 01-48-15-96-59  
E-mail : nathalie.blanchot@cpiglobal.com    
Site : www.cpiglobal.com  
 
Manufacturer CPI FRANCE  
Designer CPI FRANCE  
Advertiser SONY COMPUTER ENTERTAINMENT FRANCE  
Type of display Tête de gondole - îlot  
Distribution network Hyper-supermarché - grand magasin - enseigne spécialisée  
Quantity produced 300 units  
Materials used in production Métal, plastique sérigraphié, 2 extracteurs de chaleur, éclairage  
Dimensions (mm) Width: 1200  Depth: 500  Height: 1900  
Use duration weeks  






 
  Advertiser's Objectives
& Strategy
The display unit is essentially designed to position the PS3 console in the world of video games and ensure that it stands out.

The console, behind a security window (anti theft and vandalproof) has two heat extracters in order to enable non stop usage of the device.

The console is usable by future clients (demo specific)Offers the commercial outlets a real opportunity to get the display in a prominent position, enhancing the Customer-Retailer relationship. Scheduled for in store release March 23rd, 2007 at midnight.

This ‘starisation’ effect is characterised by positioning the PS3 console centrally in the upright unit with a lit, Sony branded ‘universe’ back drop

Ready to play games and films, the full High Definition Ready Sony screen is at the leading edge of Sony Blu Ray technology.