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Advertiser's Objectives
& Strategy |
This display was designed to create
a distinction between the EXILIM Series flagship model and other models. In order
to communicate the concept of this model, stylish and slim, to a savvy target
audience, we employed a “designer” chair motif to give the impression
of a tasteful interior design; the miniature chairs were molded to give them the
appearance of the real deal. Colors other than red, white and black were eliminated
as much as possible, as were catch phrases so as to allow the product and display
do the talking. |
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