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Paper display for mobile phones
 
BEST PROJECT CO.  
Mark Best Bldg. 7f 2-10-19 Higashi-tenma Kita-ku
530-0044 OSAKA (JAPAN)
 
Tel. : +81-6-6351-8835  
E-mail : bp079@bestproject.com    
Site : www.bestproject.com  
 
Manufacturer BEST PROJECT CO.  
Designer BEST PROJECT CO.  
Advertiser KDDI CORPORATION.  
Type of display Présentoir de sol non stockeur  
Distribution network Hyper-supermarché  
Quantity produced 95 units  
Materials used in production Paper  
Dimensions (mm) Width: 450  Depth: 450  Height: 1500  
Use duration 15 weeks  



 
  Advertiser's Objectives
& Strategy
This display unit underlines the fact that users can watch television on these mobile phones. It outwardly appears to be a mobile phone, and the screen portion is filled by a photograph depicting a news program. Thus, the design gives a clear impression of a combination of television and mobile phone at even the quickest glance.

Our goal in making this display was to expand the amount of usable store space. Being paper, it is easily assembled and can be moved without fuss.