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Advertiser's Objectives
& Strategy |
The major characteristics of the mobile
phones displayed on this unit are the mirrors—full-face and “line”
so this was incorporated as the main design motif. In order to highlight the slim
body of the 820P, we designed this unit to display the phones at an angle so as
to showcase the striking image of the “line mirror” against black
and gold, which are the basic colors of this model. Meanwhile, we counted on the
reflective effect of the full-face mirror that could be achieved by showing the
821P was shown front-on.
These two models are sisters with shared software, and so the display was designed
to give a uniform image, while underscoring the extensive line-up and color variations. |
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