2mm and 3mm mild steel base and pos with polycarbonate cassettes
Dimensions (mm)
Width: 550 Depth: 550 Height: 2220
Use duration
104 weeks
Advertiser's Objectives
& Strategy
Stand out in a crowded market maximum
In-store impact was required despite severe floor space restrictions and the front
cover of each city guide needed to be clearly shown in the design.
The objective was to communicate the new range of City Guide displays that reflected
the fun yet practical style of the product.
The answer was a 4 sided floor stand with individual stacking cassettes enabling
various display options that can be continuously updated. The side pocket was
designed to facilitate vision of book front face emphasising the brand. It was
easy to shop, and light to rotate despite the weight of load-up.
The display resulted in City Guides establishing themselves in the market place
and continuing demand for updates.
