| Established in 1955, Guinness World
Records is the world’s best selling copyright book with over 100 million
copies sold to date. It is distributed in over 100 countries around the world
and available in 23 languages.
The objective is to highlight the new features in the 2009 edition which distinguish
it from previous editions, i.e. new lenticular foil effect, new cover colour,
new 3D images, drive awareness of the launch of the 2009 edition and encourage
purchase. To ensure the position of GWR as a ‘must have’ supplementary
Christmas gift and to reinforce GWR as the global invigilator of all record attempts
and THE ultimate reference book. |
