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Tête de gondole “Spiderman”
 
GROUPE MARIE LAURE PLV MERCHANDISING  
4bd Foch
93800 ÉPINAY-SUR-SEINE (FRANCE)
 
Tel. : 01 48 13 12 50  
E-mail : t.klajer@marie-laure-PLV.fr    
Site : www.marie-laure-PLV.fr  
 
Manufacturer GROUPE MARIE LAURE PLV MERCHANDISING  
Designer MARIE LAURE CREATION  
Advertiser CANAL TOYS  
Type of display Tête de gondole - îlot  
Distribution network Hyper-supermarché - enseigne spécialisée  
Quantity produced 100 units  
Materials used in production Métal / carton / plastique  
Dimensions (mm) Width: 1200  Depth: 500  Height: 2300  
Use duration 12 weeks  




 
  Advertiser's Objectives
& Strategy
The Hifi category is in full growth in the Toys world. It is thus essential to emphasize it in order to show to the consumers that the products are for children but have the same level of quality than products you can find in the HIFI area.

That is the reason why we chose this concept which allows to emphasize our products and to locate this category in the middle of toys area.