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Advertiser's Objectives
& Strategy |
Our aim for this late-comer to the
high-end rice cooker market was to create an image of higher quality than displays
by other exhibitors. To that end, we adopted a luxurious, ornate, palatial image.
By using a scroll-type POP and incorporating models of a meal as well as an all-over
yuzen dyed-silk pattern, we managed to instill the product with a simple Japanese
atmosphere and evoke the mouth-watering image of freshly cooked rice. |
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