| Objectives : Establish Orchidée
Impériale as Guerlain skincare's star franchise.
Strategy : Focus and capitalize on the emblematic Orchidée secret.
Creation : The orchid flower is the emblematic pattern of the Orchidée
Impériale launch. Symbol of purity and perfection, the delicate curves
of its petals is playing with the beam of light, sign of technical innovation
and progress. The cream is valorized by the blue light circle : it’s a must
have product !
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