Premium, medical and professional,
SkinCeuticals is a skincare brand overwhelming supported by skin experts in the
US (dermatologists, estheticians).
For its launch in Europe last September, SkinCeuticals had to have strong POP
tools which would convey the exception of the brand, in two crowded distribution
channels : the pharmacy and the spa/beauty institutes.
To develop the backcart, the brand focused on :
- Choice of original materials : metal and glossy black plexi
- To facilitate the use of the PRO SkinCeuticals range : simplicity and mobility.
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