| 2007 : presentation of new body franchise
BODY EXCELLENCE
2008 : support of BODY EXCELLENCE with the launch if the first extentions,
and a focus on new 2008 products on the POS.
Campaign to differentiate from the 2007 one while keeping the same atmosphere.
- Creating an atmosphere both technical (very targeted cares) and sensorial
(textures, perfumes, packagings).
- Visualizing the specific color codes of BODY EXCELLENCE : pearly white and
silver. Curve shape with body codes.
- Range to large to be presented completely on a campaign testerstand/Not presented
on existing permanent material.
- Updates possible for 2009.
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