Premium, medical and professional,
SkinCeuticals is a skincare brand overwhelming supported by skin experts in the
US (dermatologists, estheticians).
For its launch in Europe last September, SkinCeuticals had to have strong POP
tools which would convey the exception of the brand, in two crowded distribution
channels : the pharmacy and the spa/beauty institutes.
The SkinCeuticals window had to “introduce” the brand and the star
product while breaking the codes of the market for more originality and visibility,
hence :
- 3D “perspective” with 2 levels in depth (“labo” in
2nd level)
- Facilitate the reading by playing with the volumes and the colors :1. logo
(black background) 2. brand (white panel) 3. star product (“metallic”
effect panel).
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