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Bar soins permanent CLARINS “Men”
 
DIAM INTERNATIONAL  
40 rue Pierre Curie
78130 LES MUREAUX (FRANCE)
 
Tel. : 0134928360  
E-mail : acadoch@gr.diam-int.com    
Site : www.diam-int.com  
 
Manufacturer DIAM INTERNATIONAL  
Designer CLARINS  
Advertiser CLARINS  
Type of display Testeur general maquillage  
Distribution network Grand magasin - parfumeries  
Quantity produced 2000 units  
Materials used in production PMMA, injection, peinture, métal, impression, thermoformage, vernis  
Dimensions (mm) Width: 480  Depth: 570  Height: 450  
Use duration 212 weeks  











 
  Advertiser's Objectives
& Strategy
To build for Clarins, significant player in the Men’s Skincare segment, a permanent Skincare Bar to highlight the Clarins men Range

- to make the segmentation clearer and attractive
- to strengthen brand identity in the men skin care segment
- to facilitate material updates by integrating development changes over 4 years.
- to clarify segmentation and signage for each product line
- special featuring for novelties
- 2 versions : lit and non lit.