| The main goal regarding this POS material
was to allow our suncare products to be showed and stored twice, once on the shelves
and once on the POS material for the major outlets and this was to be done for
all the suncare products season (from March to Sept). That is to say that we needed
a very reliable and solid POS material because of the weight of the products (most
of them are 200 ml) and because of the big number of references, and that's why
we used metallic structure and trays which allow reliability and smart look.
2nd objective was to enhance visibility and enlight our major suncare product
innovation (Application Express, awarded as "produit élu de l'année")
=> an entire tray dedicated to this product and just rised to the eyes + 1
tester + 1 communication area. |
