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PAYOT “AOX”
 
IDEAFORM  
ZAC de la Prévôté- route de Bû
78550 FOUDAN (FRANCE)
 
Tel. : 01 30 46 83 83  
E-mail : patrick.robert@ideaform.fr    
Site : www.ideaform.fr  
 
Manufacturer IDEAFORM  
Designer IDEAFORM  
Advertiser PAYOT  
Type of display Présentoir de comptoir  
Distribution network Instituts  
Quantity produced 1000 units  
Materials used in production PS miroir, PMMA  
Dimensions (mm) Width: 300  Depth: 100  Height: 300  
Use duration 52 weeks  




 
  Advertiser's Objectives
& Strategy
AOX cream by the laboratory Payot is a "must" for an anti ageing cream. The glorifier display, conceived as a jewellery box, emphasises the universalness of this anti ageing cream by the round niche, and reinforces by the use of mirror the reflections of beauty. Presenting the product in levitation immediately focusses the attention upon it.