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Open sell soin CLARINS
 
GESA FORM + FUNKTION  
42bis rue de Bourgogne
75007 PARIS (FRANCE)
 
Tel. : 0140627170  
E-mail : fbarsot@gesa-design.de    
Site : www.gesa-design.de  
 
Manufacturer GESA FORM + FUNKTION  
Designer GROUPE MARIE LAURE PLV MERCHANDISING  
Advertiser CLARINS  
Type of display Animation de linéaire  
Distribution network Commerce indépendant - grand magasin - enseigne spécialisée  
Quantity produced 10000 units  
Materials used in production Injection plastique, extrusion aluminium et plastique, lampes à cathode froide  
Dimensions (mm) Width: 1200  Depth: 700  Height: 1680  
Use duration 208 weeks  




 
  Advertiser's Objectives
& Strategy
This new system enables the presentation of the full Clarins Skin-Care product range. It is innovative, practical and qualitative and is an ideal support for the brand´s identity.

Innovative : This open-sell works with cold cathode lights which develop very little temperature. A must have for all the very heat sensitive skin-care products.

Practical : Thanks to the 12v lamps, the electric system works both on 110v and 220 v. These lamps have a lifetime of over 3 times that of conventinal neon tubes. The installation is made easier because of the ultra thin cables.

Qualitativ : The whole concept of the system is based on a specific type of luminousity. Very present yet pleasent to the eye. The acrylic tester blocs and the slightly frosted injected text stripes play a large role in.