SkinCeuticals MERCHANDISING
Premium, medical and professional, SkinCeuticals is a skincare brand overwhelming
supported by skin experts in the US (dermatologists, estheticians).
For its launch in Europe last September, SkinCeuticals had to have a strong merchandising
which would convey the exception of the brand, in a crowded distribution channel
: the pharmacy.
Here are our focuses :
- Material and colors different from the pharmacy universe : aluminium, glossy
black plexi
- Wide communication spaces : Backlit cubes with visuals and brand messages, and
glorification of the star product : C E Ferulic
For a maximum flexibility, 2 options exists :
- a STAND ALONE for the “hot spots” of the pharmacy and the beauty
institutes
- a MODULAR 4 SHELVES KIT adaptable to any pharmacy.
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