| The floor display is a key leverage
in our brand POS strategy, its objectives are both to highlight the brand and
to let consumers discover and experience the range.
ANTHELIOS 2008 floor display was created to reach these previous goals :
- convey modernity, safety and suncare universe (same colour codes as on the
packaging layout),
- highlight the new products using the communication on the top of the display,
- present the complete range (4 stages) making easier the access and navigation,
- 3 product testers to experience the textures.
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