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Meuble “Men” CLARINS
 
DIAM INTERNATIONAL  
40 rue Pierre Curie
78130 LES MUREAUX (FRANCE)
 
Tel. : 0134928360  
E-mail : acadoch@gr.diam-int.com    
Site : www.diam-int.com  
 
Manufacturer DIAM International  
Designer CLARINS  
Advertiser CLARINS  
Type of display Meuble de sol stockeur  
Distribution network Grand magasin - parfumeries  
Quantity produced 345 units  
Materials used in production Métal, plastique (PMMA)  
Dimensions (mm) Width: 695  Depth: 590  Height: 1400  
Use duration 104 weeks  



 
  Advertiser's Objectives
& Strategy
- To build for Clarins, significant player in the Men's skincare segment, a new permanent Floor Stand Stocker to highlight the Clarinsmen Range by making the segmentation clearer.

- To strengthen brand identity in the men skincare segment.

- To facilitate material updates by integrating development changes over 3 years.

- To clarify segmentation and signage for each product line.

- Special featuring for novelties and promotions.