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Meuble de sol “Men Care” GIVENCHY   BLEU CAPITAL   5 rue Paul Bert 93400 SAINT OUEN (FRANCE)   Tel. : 01 41 66 33 00   E-mail : aviani@bleu-capital.com       Manufacturer BLEU CAPITAL   Designer PARFUMS GIVENCHY   Advertiser PARFUMS GIVENCHY   Type of display Stockeur, merchandiser   Distribution network Parfumeries   Quantity produced 300 units   Materials used in production Métal, plastique   Dimensions (mm) Width: 430  Depth: 330  Height: 1553   Use duration 104 weeks       Advertiser's Objectives & Strategy - All-round visibility -Strong impact with the lightening system -To have a coherent design with the concept -The whole range of products is displayed -An area is dedicated to demonstration products.