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| LP “Main Display” |
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| Manufacturer |
FAPEC |
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| Designer |
NOÉ DUCHAUFOUR-LAWRENCE |
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| Advertiser |
L'ORÉAL PROFESSIONNEL |
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| Type of display |
Stockeur, merchandiser |
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| Distribution network |
Coiffeurs |
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| Quantity produced |
5000 units |
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| Materials used in production |
Métal, plastique injecté, verre |
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| Dimensions (mm) |
Width: 750 Depth: 360 Height: 2020 |
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| Use duration |
99 weeks |
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Advertiser's Objectives
& Strategy |
The Main Display is a very esthetic
display, all transparent, sober and aerial, with unclutted design, well balanced
with it's 2 interlockable vertical parts. It is double faced thus visible through
the window as well as inside the hair salon. The curved outlines of the shelfs
animate and put in scene the products. Three new generation lihgting sources are
integrated to the pediment.
The display is timeless as the posters on the communication supports advance according
to the launching of the products. It is easy to install and allows a relativly
important storage of the products. The LP Main Display is developed and manufactured
by FAPEC under the command of L'OREL Professional and in co-operation with Elveca. |
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