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HANSAPLAST floor & counter display
 
SMURFIT KAPPA ZEDEK  
Maagdenburgstraat 9
7400AD DEVENTER (NETHERLANDS)
 
Tel. : 0031-570698994  
E-mail : gerbert.de.ruiter@smurfitkappa.nl    
Site : www.smurfitkappa-zedek.nl  
 
Manufacturer SMURFIT KAPPA ZEDEK  
Designer SMURFIT KAPPA ZEDEK  
Advertiser BEIERSDORF NV  
Type of display Also countertop display  
Distribution network Hyper-supermarché - pharmacies - enseigne spécialisée  
Quantity produced 1100 units  
Materials used in production Solid board + e-flute  
Dimensions (mm) Width: 400  Depth: 470  Height: 1600  
Use duration 3 weeks  




 
  Advertiser's Objectives
& Strategy
Hansaplast wants to emphasize their innovative power and communicate expertise and clearly present to shoppers/ target groups that Hansaplast provides accessible, high quality and sympathetic solutions for all, for the young and elder people. Hansaplast cares for all of us! Therefore the display content has both new innovative products (Hansaplast Extreme and anti blister gel) next to a number of quick selling products.

The two introductions have been given a prominent position in the display as these are based on'3 dimensional frames. The brand building item'transdermal patches wth rounded edges'which makes Hansaplast unique can also be found in the design of the display!

By creating the display this way it can be placed both as floordisplay and counterdisplay.